Our guest for the fifth episode in the Creative Flow: Thinkers and Change Agents Podcast Series, is Paolo Sbuttoni. Based in Italy, he is an experienced leader and thinker who is helping to grow the field of creativity on a global basis. From working as a creative director at an advertising agency to changing corporate culture as a marketing manager at a manufacturing company to starting the CREA Conference in Europe, Paolo shares what he has learned about applying deliberate creativity. A long time speaker and participant in the Creative Problem Solving Institute (CPSI) he shares memories and knowledge he learned from important figures such as Sid Parnes.
In his charming and engaging style, Paolo discusses success stories including work on the CREA conference, an actionable win in a hospital environment and his professional journey to understand creativity. Don’t miss the lessons learned he shares including insights from his six year old daughter and his philosophy on creative flow.