My path wasn't always clear - I struggled in school with dyslexia but found my strengths in sports and connecting with others. After some exploring and setbacks, I discovered a passion for human behavior that led me to a career in advertising. My story shows that success takes twists and turns. Have faith that every experience, even the hard times, contributes to who you are meant to become. Tune in to hear how I kept learning from life and following my interests, which allowed opportunities I never saw coming. I hope my story inspires you as you walk your own nonlinear path.

Here are some power takeaways from today’s conversation:

A struggle with dyslexia

Navigating the digital world

Embracing adventure and coaching

The power of versatility at VaynerMedia


Episode Highlights:

[00:09] Overcoming Challenges and Exploring Alternative Paths

Growing up as a dyslexic student, I faced significant struggles in traditional education. However, my passion for soccer and tennis allowed me to shine as a team captain. Despite my academic difficulties, I developed a love for people and embraced the messy journey of self-discovery. Taking a break from college, I delved into deep spirituality and energy work while living in San Francisco. This period of exploration eventually led me back to school, where I immersed myself in psychology and human behavior. The tools and knowledge I gained from studying Buddhism and energy work still guide me today.

[02:42] A Serendipitous Journey to London and Meeting Gary Vaynerchuk

In 1998, I started my career in the digital industry, quickly excelling as a project manager with a talent for teamwork and motivation. This led me to advertising agencies in San Francisco, where I transitioned from project manager to account manager and eventually became a strategist, propelling my career forward. A fortunate opportunity arose to work at JWT London despite the economic downturn in 2009, leading to four successful years in the city. It was during this time that I crossed paths with renowned business figure Gary Vaynerchuk, resulting in an instant connection and my subsequent move to New York City to join him.


[04:42] Embracing Adventure and Coaching Along the Way
Before my time in London, I experienced the challenges of post-9/11 layoffs in the dot-com industry. To overcome this setback, I co-founded an outdoor adventure surfing company called Girls Adventure Owl in San Francisco. Spending 256 days in the Pacific Ocean teaching surfing, rock climbing, and mountaineering, I discovered my love for coaching and cheering others on. This passion for guiding and supporting others remains a core part of who I am today.

[05:25] The Power of Versatility and Collaboration at VaynerMedia

Joining VaynerMedia unlocked a world of endless possibilities. The company fosters a culture of becoming practitioners in various fields, allowing me to explore and excel in different areas. With each opportunity thrown my way, whether it's catching the ball or passing it to a teammate, I embrace the challenge and contribute to the team's success. It is this collaborative spirit that defines our work at VaynerMedia and empowers us to achieve greatness together.