In this enlightening conversation with Chad Carson, we unpack the intricate journey of commercial real estate investment. From the balance between aspiration and satisfaction to understanding the deeper reasons behind urban development, Chad offers a unique perspective that integrates real estate knowledge with personal growth and community-building aspirations. Key Takeaways: The Moving Goalpost Phenomenon: Investors often shift their financial targets, leading to a never-ending race. Recognizing your "enough" is pivotal for satisfaction and growth in the industry. Importance of Community Understanding: Chad recommends the book "Strong Towns" that emphasizes the financial dynamics and designs of towns, which is crucial for commercial investors. Engaging in local community activities and understanding urban development can influence investment decisions and enhance community welfare. The Power in Diversification: Chad shares his strategy for investing in both single family rentals and small multifamily properties to create the ideal portfolio. He also discusses the power in "doing your own thing" with the lessons you learn from others to create the lifestyle you want to live. Chad Carson | Real Estate Background Owner of Coach Carson Portfolio: 37 units, 99 units total - mix of small multifamily and single family homes Based in: Clemson, SC Say hi to him at:  coachcarson.com The Small and Mighty Real Estate Investor (Chad’s book)  Best Ever Book: Strong Towns by Charles Marohn Greatest Lesson: Understand your why before you scale quickly. Know where your threshold of success is and stick to it, so you don't end up chasing the ever moving goalposts.   Click here to learn more about our sponsors: Delete Me BAM Capital