In this episode, Isheta Boruah along with Sonal Sinha, hosts Isheta T Batra, IP & Media Counsel & Founder of TrailBlazer Advocates. They discuss about the need of the hour of a codified law of Personality & Celebrity rights within Intellectual Property Law Regime; how famous cricketers like Sachin Tendulkar & Kapil Dev have protected their image rights; also how in Europe, Organizations have used players’ image & Personality Rights to generate huge revenues & many more. Tune in to listen to the full podcast.