Scott McCoubrey has influenced many of the most pivotal moments in our sport's recent history. In this conversation, Scott shares fascinating stories from his days hanging out with Krissy Moehl, Hal Koerner, and Scott Jurek on the 2000s Seattle trail running scene, his role in the genesis of sponsored trail athletes, growing the competitive racing scene through the White River 50, and the relationship between the growth of trail running over the last two decades and the greater outdoor industry. Timestamps:(3:02) - how trail races maintain competitive relevancy over the years(23:21) - origins of team marketing in trail running, sponsoring athletes(49:59) - Scott Jurek stories, influence of the Seattle trail running scene(67:24) - nationalizing, creating more coherence for American trail running(84:43) - outdoor industry business challenges(94:14) - UROY discussionSponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/singletrackpodcast) to get 15% off your next order.Brooks Running - check out their High Point clothing collection and new and improved Cascadia 17 shoe at this link (https://www.brooksrunning.com/singletrack)Links:Follow Scott on Instagram, Twitter, VimaziFollow Finn on Instagram, Strava, Youtube, and PatreonSupport the show