In this episode of Great Minds, we speak with Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard. An industry veteran, Jonathan takes us through his career journey from Nielsen to social networks Facebook and Twitter, and finally to his current position at Activision Blizzard. Jonathan also shares insights from his book Get in the Game.

Chapters:

00:37 - 03:05 - Jonathan Stringfield Introduction
03:05 - 08:05 - The decision to get a Ph. D
08:05 - 21:52 - His tenure at Nielsen
21:52 - 29:47 - The early days of working at Facebook
29:47 - 36:03 - What was the secret weapon of Twitter?
36:04 - 40:35 - The opportunity in the gaming industry
40:40 - 45:47 - Are brands starting to embrace the gaming ecosystem?
45:47 - 49:19 - The origin story of his book Get in the Game
49:19 - 50:38 - The intersection of gaming and advertising

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