46 min listen
Organizational Storytelling with Thaler Pekar
Organizational Storytelling with Thaler Pekar
ratings:
Length:
31 minutes
Released:
Aug 21, 2023
Format:
Podcast episode
Description
Thaler Pekar is a pioneer in the field of organizational storytelling. Her work helps leaders, employees, and customers connect around shared stories. We discussed all of this and more this week on the On Brand podcast.
About Thaler Pekar
Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence.
Episode Highlights
How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization.
Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl's. “They're really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.”
“People don't listen because they themselves don't feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening.
What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.”
To learn more, check out the Thaler Pekar & Partners website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
About Thaler Pekar
Thaler Pekar is a communication pioneer, lauded as one of the world’s leading experts on institutional storytelling. For 18 years, she and her team at Thaler Pekar & Partners have advised visionary leaders worldwide on gaining confidence, insight, and influence.
Episode Highlights
How institutional storytelling works. “It helps to have an equitable leader,” Thaler began, describing how the stories leaders share can connect all levels in an organization.
Small stories can exemplify the brand. Thaler shared a story from her work with retail giant Kiehl's. “They're really committed to the idea of hospitality,” she notes. “Finding stories is about learning more about what customers want.”
“People don't listen because they themselves don't feel heard.” I had to pause the interview and write this one down! Thaler notes that people are complex and can miss this critical first step — listening.
What brand has made Thaler smile recently? “Barbenheimer!” Thaler and I discussed how this marketing phenomenon was a true story of a “high tide raising all ships.”
To learn more, check out the Thaler Pekar & Partners website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Aug 21, 2023
Format:
Podcast episode
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