In today’s Heroic Chat, we are joined by Michelle Segar. Michelle Segar, PhD, MPH, motivation scientist and author of top-selling “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness” (AMACOM 2015), is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. She is also the author of 'The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise'.   Get the full show notes here: https://www.heroic.us/optimize/heroic-chat-michelle-segar   Move from Theory to Practice to Mastery:   Pre-Order 'Areté: Activate Your Heroic Potential' today: https://www.heroic.us/book Listen to the first 45+ minutes of the audiobook here: https://www.heroic.us/optimize/the-book/audiobook-preview Join over 13,000+ people from 115+ countries who have answered the call to their Heroic quests: https://heroic.us/coach   More goodness:   Download the Heroic app: http://heroic.us/app-download Grab some Heroic swag: https://store-heroic.myshopify.com/ Become a Heroic Ambassador: http://heroic.us/ambassador   -   Get in touch:   YouTube: https://www.youtube.com/@HeroicBrian LinkedIn: https://www.linkedin.com/in/heroicbrian/ Twitter: https://twitter.com/heroicbrian Facebook: https://www.facebook.com/heroicbrian Instagram: https://www.instagram.com/heroicbrian/ Email: support@heroic.us