What is the key to lasting motivation? Motivation is a topic that comes up a lot in our community. You want to eat right, read more, exercise daily, and meditate regularly. But talking about making a change is often easier than achieving long-term follow-through. I’m excited to have Dr. Michelle Segar on our show today to talk more about this topic. She’s an award-winning motivation scientist and researcher at the University of Michigan. She’s the author of No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness and she’s here to talk about her new book, Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. There’s a difference between reaching a goal and sustaining that behavior over time, and many of the paradigms and beliefs you might hold around habits are likely outdated or oversimplified. Listen in, as Dr. Segar dispels the many myths around habits and talks about her model for creating lasting change and sustained motivation. *** Do you want to stay up to date with every new episode and get my brand new Kwik Brain Accelerator Program? Go to www.KwikBrain.com/podcast to get instant access. *** Or text me 310-299-9362 to get your burning questions answered and an insider sneak peek of exciting updates. I do my best to answer as many as I can each day, so shoot me a message today.