Get Opto’s best content every day by subscribing to our FREE Newsletter: www.cmcmarkets.com/en/opto/newsletterToday, we have the pleasure of speaking with David Heinemeier Hansson, co-owner and CTO of 37signals, the parent company of Basecamp, a pioneering software-as-a-service platform for project management,  and HEY, an innovative alternative to Gmail and Outlook.In this episode, David takes us on his entrepreneurial journey, revealing the intricacies of bootstrapping a tech-focused business. He tells us how his company overcame Apple’s threat when launching HEY, championing fairness and profitability in the industry. David also highlights the competitive edge of being an underdog in the business arena, drawing inspiration from leaders like Elon Musk, who continues to embody this mentality even as Tesla has grown into an established giant. Finally, David alludes to an imminent paradigm shift away from the traditional model of subscription-based software and anticipates a forthcoming transformation in the distribution and sales methods of software.David is also the creator of Ruby on Rails, an acclaimed web framework used by major companies worldwide. Together with Jason Fried, David wrote “REWORK,” “REMOTE,” “It Doesn’t Have to Be Crazy at Work,” and “Getting Real.” Besides his tech endeavours, David is also a passionate antitrust advocate and has invested in several Danish startups. Notably, he’s also a Le Mans and WEC class-winning racing driver with a victory at the 24 hours of Le Mans in 2014 and a championship win in the GTE-Am category.Read more about the Post-SaaS Era.Check out our daily newsletter: https://www.cmcmarkets.com/en-gb/opto/newsletter------------------Past performance is not a reliable indicator of future results.CMC Markets is an execution-only service provider. The material (whether or not it states any opinions) is for general information purposes only and does not take into account your personal circumstances or objectives. Nothing in this material is (or should be considered to be) financial, investment, or other advice on which reliance should be placed. No opinion given in the material constitutes a recommendation by CMC Markets or the author that any particular investment, security, transaction, or investment strategy is suitable for any specific person.The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although we are not specifically prevented from dealing before providing this material, we do not seek to take advantage of the material prior to its dissemination.CMC Markets does not endorse or offer opinions on the trading strategies used by the author. Their trading strategies do not guarantee any return and CMC Markets shall not be held responsible for any loss that you may incur, either directly or indirectly, arising from any investment based on any information contained herein for any loss that you may incur, either directly or indirectly, arising from any investment based on any information contained herein.