Today we welcome Troy Carter to the podcast. Troy is the co-founder and CEO of Venice Music, a technology and media company focused on powering the business of music via distribution, services, and data analytics. Formerly, Troy was the founder and CEO of Atom Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend. He most recently served at Spotify as its Global Head of Creator Services, overseeing the company's growth strategy for artists and record labels.In this episode, I talk to Troy Carter about spotting creative potential. Working in the entertainment industry has given Troy an eye for talent, but that’s not all it takes to become successful. Hard work, determination, and letting your personality shine through are also key components. Troy and I talk about musical geniuses and the future of the music industry with the advent of sophisticated AI tools. Website: www.venicemusic.co/Twitter: @justcallmetroy Topics02:21 The golden age of hip hop06:50 Spotting creative potential13:26 East coast VS West coast hip hop19:16 Discovering Lady Gaga 26:35 Be willing to bet on yourself29:50 Musical geniuses 36:00 The creative process41:59 How AI is changing music49:36 Discovering new artists53:19 Helping independent labels