∼250,000 new contraceptive users, ∼20 million new listeners and up to ∼60x cost effectivenessTL;DR: In 2021, FEM launched our pilot: a 3-month family planning radio campaign, educating listeners about maternal health and effective contraception. Our ads and shows played up to 860 times in Kano state in northern Nigeria, reaching ~5.6 million. An independent survey showed that in 11 months, contraceptive use increased by ~75% among all women in the state. Since then, we launched a 9-month campaign, aired proofs of concept in three new locations and re-aired in 8 more states, reaching an estimated 20 million new listeners. We were recommended by Giving What We Can and Founders Pledge, who assess our campaigns as ~22 times as effective as cash transfers. We developed new technologies that will allow us to customise health advice to listeners and run a randomised controlled trial. We continue to build organisational capacity to scale across [...] ---Outline:(00:14) TL;DR: (01:21) Promising results from our pilot (Oct - Dec 2021)(03:58) New technology to evaluate our impact (Jan -Dec 2022)(05:40) Launching our first 9 month campaign (May 2022 - Feb 2023)(06:49) Scaling our work: three new proofs of concept (Oct - Dec 2022)(08:13) Cost-effectiveness estimates(09:47) Meet the FEM team(12:57) Key learnings(14:47) Our biggest mistakes(16:00) Our biggest successes(16:55) What we’re doing now(18:17) Our plan for the years ahead(20:30) Support our work---
First published:
August 23rd, 2023

Source:
https://forum.effectivealtruism.org/posts/Xd9ZZuPCKAvKpzvdB/empowering-numbers-fem-since-2021
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Narrated by TYPE III AUDIO.