In this episode I welcome my Oxford 'college daughter' Ella, who has set up an incredible skincare line. WOW YOU! which is not only naturally powered but also affordable, without compromising on effectiveness. Ella shares the story, the struggles, the highs and the lows of setting up her own business. I have personally tried the products and they are so great, and smell like heaven! We talked about the actual chemistry behind skincare and the ways to scale-up a business from the ground. Ella is also a champion of skin positivity!