In this episode of the How to Protect the Ocean podcast, Andrew Lewin discusses the importance of funding for conservation and science-related projects. He explores various ways to obtain funding, such as self-funding, selling products and services, and gaining attention on social media or TV. The host highlights two organizations that have successfully garnered attention through their appearances on Shark Week, ultimately helping to fund their projects. He emphasizes the significance of attracting attention and securing funding to support ocean conservation efforts. Tune in to learn more about how individuals and organizations can make a name for themselves and attract attention, eyes, and money to their work.