Wondering how to make good decisions when it comes to investing amidst the daily barrage of negative news affecting the market? In this episode of “Your Money. Your Mission.”, Kelly speaks with Joe Maier, Director of Wealth Strategy at Johnson Financial Group, to tackle the challenges of investing during turbulent market conditions. Joe highlights the three critical components of financial success: investment performance, tax minimization, and behavior. Surprisingly, behavior plays a more significant role in economic success than investment performance, which is often overemphasized by the media. Joe explains how human emotions and biases impact financial decisions and recommends a financial advisor who combines the roles of a biographer, analyst, and coach to navigate these emotions and develop a strategy focused on individual motivations and goals. The episode emphasizes the importance of understanding the role of emotions in financial decision-making and seeking professional advice to overcome emotional biases and achieve financial success.Submit a question on Your Money. Your Mission.