The number of accounts trying to sell you stuff on social media keeps growing. According to one report, the influencer economy doubled in just the last four years.
But many influencers now find themselves vulnerable to potentially crippling legal risks and they are seeking, albeit grudgingly, to insure those risks. Bloomberg Law's Daphne Zhang found that while the insurance industry is starting to offer products to these social media mavens, the price points aren't aligning with the influencer world's economic realities.
On this episode of our weekly podcast, On The Merits, Daphne talks about the unique legal risks online influencers face, and how failing to insure those risks can sink not just them but also the brands they work with.
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