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How Chicken Soup for the Soul sold 500 million books with Patty Aubery

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

FromThe Influential Personal Brand Podcast


How Chicken Soup for the Soul sold 500 million books with Patty Aubery

FromThe Influential Personal Brand Podcast

ratings:
Length:
37 minutes
Released:
Aug 1, 2023
Format:
Podcast episode

Description

There’s no doubt that you’ve heard of Jack Canfield and the Chicken Soup for the Soul series, which has over 250 titles and has sold more than 500 million copies in 43 languages worldwide. Today, you’ll hear from Patty Aubery, President of the Canfield Training Group, former secretary to Jack Canfield, and one of the people behind the biggest book brand in history. Join us as Patty offers some insight into the successes and challenges of building the publishing industry’s first billion-dollar brand. We talk about how they did it, the role that promotional partnerships and licensing deals played, and what the Canfield Group is up to these days. As the author of the bestselling book and course, Permission Granted, Patty also shares her passion for business building, her desire to help people live life on their own terms, and how she helps speakers, authors, and coaches create the lives and businesses they’ve always wanted through her online programs, coaching, mentoring, and luxury retreats. If you’re looking for inspiration to show up more authentically and go after your own dreams, this episode is full of incredible anecdotes and practical advice from someone who has done exactly that! For all this and so much more, be sure to tune in to this conversation with the one and only Patty Aubery. 
Released:
Aug 1, 2023
Format:
Podcast episode

Titles in the series (100)

Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.