If you're going to make a phone, you have to get a lot of things right. You need all-day battery life, a big crisp screen, thoughtful software, lots of apps, a great camera, and so much more. And here's the best part: Even if you do all that, you're still just like every other phone . Making a kick-ass, take-no-prisoners phone that does everything well just lumps you into the middle of the pack. LG knows all about the middle of the pack.