5 min listen
How Fans Helped Hasbro Build Its Biggest Star Wars Ship Ever
FromWhat's New
ratings:
Length:
12 minutes
Released:
May 4, 2018
Format:
Podcast episode
Description
Toys and Star Wars are inextricably linked forever and ever. Star Wars creator George Lucas famously waived part of his directing fee and retained the insanely lucrative rights to Star Wars merchandise in a deal that has gone down in history as a catastrophic blunder on the part of 20th Century Fox. The studio was skeptical this oddball space movie would resonate with audiences, even if its critters, spaceships, and memorable villains seem like obvious toys in hindsight.
Released:
May 4, 2018
Format:
Podcast episode
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