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Leveraging E-Auction Data for Customer Success – Henrik Balslev from Scanmarket

Leveraging E-Auction Data for Customer Success – Henrik Balslev from Scanmarket

FromThe Procurement Software Podcast


Leveraging E-Auction Data for Customer Success – Henrik Balslev from Scanmarket

FromThe Procurement Software Podcast

ratings:
Length:
32 minutes
Released:
Dec 8, 2021
Format:
Podcast episode

Description

Our final episode in our mini-series of e-Sourcing platforms brings us to a well-estalished provider who has been in the space for over 20 years.

So, during the interview with Henrik Balslev, CCO of Danish Source-to-Contract (S2C) software Scanmarket, the most obvious thing to talk about was all of the data they've collected since they've been offering e-auctions and RFx solutions to their customers.
Using 20 Years of E-Auction Data to Help Customers Gain Competitive Advantage - Henrik Balslev from Scanmarket
Scanmarket have been around a long time and are one of the early e-sourcing providers.

They recently acquired Swiss-based contract lifecycle management (CLM) platform Symfact to complement their offerings in the S2C space, and can count customers in 86 different countries who use their software.

Their typical client is pretty industry agnostic and somewhere from €1 billion to €20 billion annual turnover, so large enterprises but certainly not Fortune 500 territory.
How have e-auctions evolved?
Henrik has been involved in e-auction statistics since 2006. E-auctions are now being used as a more everyday tool and

The evolution has been predominantly in these areas:

Less focus purely on price
More thought around which commodities or categories to tender in an auctions
More thought and strategy regarding which type of auction or e-sourcing event to utilise
When in the process to take the negotiation process offline and move to in person discussions

The move towards a total cost of ownership (TCO) strategy in many organisations has been the bedrock behind these seismic shifts.
What about using auctions for services?
Henrik surprisingly confirms that services have always been in the top 10 of most auctioned areas of spend within Scanmarket's platform, but they have seen a significant uptick since the start of the pandemic in March 2020.

What sets services apart is that it is often more tricky to get stakeholders on board for tendering using an e-auction, and that it's also more difficult to measure some of the nuances in proposals for services.

"Use the tool when and where it makes sense" is a very good time from Henrik to make sure that it aids and abets the user, rather than hindering the process through having a policy that forces category managers to use a software that isn't suitable for the tender or RFP in mind.

Running the auction for certain elements within a specific provision of service can also be a successful strategy, and then inviting the top 3 suppliers from the auction to 1-on-1 negotiations to discuss the devil behind the detail. In other words, auctions are a great way to shortlist vendors if there is a large pool of potential suppliers for a certain service.
How specifically does Scanmarket leverage their auction data?
The same category for one company can be completely different to the situation within another organisation. There are so many parameters that aren't fixed and are dependent upon an organisation's maturity of procurement, relationship with incumbent vendor, and so on.

Rather than focusing on this, they tend to look at more holistic data.

Henrik cites an example of the optimal number of vendors to include in an auction. Bringing in an extra supplier into the auction statistically increases the savings by 1.11%, but only up to a total of 7 participating suppliers. Increasing the supplier count beyond 7 doesn't bring additional savings according to Scanmarket's data.

We explore how a customer can also best achieve their end goal based on the different auction types and functionalities which can be switched on and off. The "if this, then that" (IFTTT) scenarios which can be looked into based on the data that Scanmarket has, to be able to guide the customer along a path that is likely, statistically, to be more successful.
Dealing with...
Released:
Dec 8, 2021
Format:
Podcast episode

Titles in the series (100)

Digital procurement technology, or "Procuretech", is a game changer. A key enabler and driver of rapid change in the profession. Want to find out how to significantly improve your operational efficiency and enable more to be done with fewer resources? This show is for Procurement, Purchasing, Supply Chain and Finance professionals, as well as C-Suite executives. We showcase all the best new software and bring you interviews with thought leaders and practitioners, to show you how technology can drive a competitive advantage. Show notes and further info available at: https://procurementsoftware.site/podcast Follow us on LinkedIn https://www.linkedin.com/company/procsoft Connect with me at: https://linkedin.com/in/james-meads/