In this thrilling episode, William shares his personal journey of self-discovery and how "UPGRD" empowers real estate investors and entrepreneurs to unlock their full potential by overcoming mental barriers. He highlights the four-step process of "design, focus, belief, and action" to achieve goals and create the desired life. William emphasizes the significance of reshaping beliefs, aligning values, and taking massive action fueled by pleasure. Through engaging metaphors and examples, he illustrates the transformational power of this process, challenging conventional notions of success and emphasizing the importance of changing one's mindset. ABOUT: William Lam is the founder of UPGRD and SalesGod. He is a highly accomplished expert in mind programming, holding certifications as an American Board Certified Hypnotherapy Instructor and a Certified Trainer of Neuro-Linguistic Programming (NLP). His life's work revolves around empowering individuals to gain control over their thoughts, emotions, and behaviors. Through his mastery of hypnotherapy and NLP, he helps people break free from mental barriers and achieve their true potential. William's impact as a mentor and teacher has transformed countless lives, making him a revered figure in the field of personal growth and transformation. His legacy as a mind programmer continues to inspire and uplift those who seek to unlock their inner capabilities.   HIGHLIGHTS:   William shares his personal journey of self-discovery and overcoming ancestral programming. He introduces "UPGRD," a system empowering real estate investors and entrepreneurs to unlock their full potential. Setting clear coordinates for the unconscious mind is essential for guiding individuals toward their ideal outcomes. The four-step process includes "design" (creating a clear vision), "focus" (directing attention and gathering sensory data), "belief engineering" (reshaping beliefs for success), and "taking massive action" (fueled by pleasure). William challenges conventional notions of hard work and emphasizes changing mindset as a key to success. The UPGRD process can transform lives and businesses by harnessing the power of mental reprogramming. Desire plays a crucial role in pushing individuals to overcome obstacles and achieve their goals. William is committed to creating a culture of winning and enthusiasm in the world.   SOCIAL MEDIA: Website URL: https://linktr.ee/UPGRDnow Social Media URL: William Lam IG ? https://www.instagram.com/william.upgrd/?hl=en William Lam Facebook ? https://www.facebook.com/Williamthewinner William Lam YouTube ? https://www.youtube.com/@upgrd6765 William Lam LinkedIn ? https://www.linkedin.com/in/williamupgrd/ TIME STAMPS:   00:00 - Prelude 00:11 - Introduction to William Lam 01:52 - The evolution of Upgrd 03:44 - Design what you want instead of what you don’t 04:43 - Reprogramming his mind 06:37 - The double bind of limiting beliefs 09:23 - Our lives are pre-programmed, but can be reprogrammed 11:44 - Most people don’t have a cohesive system 14:07 - Ancestral programming and good and bad beliefs 17:10 - A scarcity mindset was prevalent in the family 19:08 - The problem with hitting a mental boundary 21:32 - The beginning of Upgrd 22:30 - The one thing that will change everything for you 24:46 - Designing a movie scene in his mind 26:46 - Designing the ideal client for an Investor/Entrepreneur 29:49 - Breaking the six-figure mark in one month 31:45 - The four-step process for winning a house 33:15 - A journey back to the 1800s 34:43 - Step one, design what you want 36:46 - Designing the ideal client in an ideal world 38:11 - Focusing on what you want 40:04 - Focus on the outcome, not the design 41:41- Gather visual and auditory data 42:46 - The importance of paying attention to your words 44:50 - Vocal outwards vs Vocal inwards negative self-talk 46:14 - Understanding what is filtering 48:31 - Belief engineerin