In this thought-provoking, I'm joined by Andrew Bud, CEO of iProov, the global leader in face biometric verification and authentication technology. As we delve into the evolving world of deepfakes, we unpack the security implications for businesses and individuals alike. Andrew kicks off the conversation by sharing crucial insights into the security risks of using voice replication as a biometric verification method. With generative AI technologies becoming increasingly advanced, it has become alarmingly simple for both cybercriminals and regular individuals to replicate voices, posing significant threats to the security of sensitive information. We explore how deepfakes, including face swaps and voice replication, have become common tools for cybercriminals. According to iProov's 2023 Biometric Threat Report, digital injection attacks, such as the use of deepfakes, have risen dramatically, occurring five times more often than persistent presentation attacks in 2022. With the rise of these sophisticated cyber-attacks, Andrew underscores the importance of robust biometric authentication. He explains how iProov's technology, including the IPU flashmark, analyzes the reflection of screen illumination from a user's face to ensure they are a live human and not a generative deepfake. Andrew and I delve into the importance of authenticating and not just verifying customers, the largely misunderstood threat of deepfakes, and why overconfidence and unsuspecting victims intensify this threat. We discuss how organizations can safeguard against these advanced attacks and the imperative role of strong verification in protecting users on social platforms. Whether you're concerned about your online security, work in the digital space, or are simply interested in the evolving world of deepfakes, this episode is packed with valuable insights. Join us as we navigate the intricacies of biometric authentication in a world where distinguishing between real and fake has become a crucial security measure.