Most restaurants begin marketing an upcoming event days before the actual launch. It seems impossible to get ahead whether we're discussing day to day operations or marketing strategy. This episode explores practical ways restaurant owners and operators can begin planning their marketing calendar months in advance, without becoming overworked or suffering from overwhelm. 
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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