Chances are good that your marketing and awareness issues aren't the culprit. Get ready for a hard call-out as Josh Kopel hones in on the recipe for lightning in a bottle (hint: the first ingredient is understanding how to serve your demand). 
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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