Pristine coastlines, turquoise waters, dream vacations. It’s the Mediterranean, baby. Before we get too lost in daydreaming let’s ground ourselves in the reality of mass tourism in this incredible region. Is ecotourism a plausible model for countries like Spain, Italy, Greece and Albania? Are conservation organizations knocking on the door of the tourism industry? Is the tourism industry answering the call? Can we bring different types of tourists in order to transform the visitor and community experience of travel? Join host Arica Sears and her esteemed guest, Carla Danelutti, Ecosystem Programme Officer for the International Union for Conservation of Nature (IUCN) Mediterranean as they chat about programs and partnerships like DestiMED, Mediterranean Experience of Ecotourism (MEET), The MEET Network, and all things Med on this episode of Big Tourism.