20 min listen
Software Growth and Adoption (Katie Guzman)
Software Growth and Adoption (Katie Guzman)
ratings:
Length:
20 minutes
Released:
Dec 21, 2018
Format:
Podcast episode
Description
Growth and adoption of software involves gathering metrics, evaluating them, and deciding among different strategies. Katie Guzman, Product Manager Lead at Asana explained different strategies in growth and adoption of software. We talked about metrics that can be used to evaluate this and examples of how Asana leverages that information. Katie also explained software monetization strategies and factors that can help determine what strategy to choose. At the end we talked about team leadership and how an internship program in Product Management is structured.
Released:
Dec 21, 2018
Format:
Podcast episode
Titles in the series (100)
Mobile First at Zillow with Rebekah Bastian: Rebekah Bastian talks about the current state of mobile and developing for mobile web vs native apps. Rebekah is a VP at Zillow and has been successfully driving the execution of products. She got an early start on mobile and also saw the potential for building effective experiences in this platform. We also talked about measuring engagement in mobile, her hobbies, volunteering opportunities, and about her blog post titled “Why I’m not a Woman in Tech”. by The Women in Tech Show: A Technical Podcast