Advertising at Google (Sissie Hsiao)

FromThe Women in Tech Show: A Technical Podcast

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Advertising at Google (Sissie Hsiao)

FromThe Women in Tech Show: A Technical Podcast

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Length:

20 minutes

Released:

Sep 21, 2020

Format:

Podcast episode

Description

Google’s main source of revenue is digital advertising. Sissie Hsiao, VP of Display, Video and App Advertising at Google, explained what digital advertising is and its workflow. We also talked about the role of Machine Learning in advertising and tackling invalid activity. Sissie then explained her path to a leadership role.

Released:

Sep 21, 2020

Format:

Podcast episode

Titles in the series (100)

A podcast about what we work on, not what it feels like to be a woman in tech. Hosted by Edaena Salinas, Software Engineer at Microsoft. Website: wit.fm

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From Scientist to Software Developer with Blithe Rocher: Blithe Rocher graduated from a PhD in Physical Chemistry and went from being a Scientist to a Software Developer. In this episode we talk about this career switch and the steps she took to get immersed in the field. I liked this conversation a lot because I think these aspects also apply to people that are already working in the tech industry and they are looking at working in a different area of technology. We also talked about her work on APIs for the Hilary Clinton campaign website among other interesting projects. by The Women in Tech Show: A Technical Podcast
20 min listen
Building Products with Bri Connelly: Bri Connelly is a driven engineer, product manager and entrepreneur. While at college, she participated in the IBM Watson University competition along with other students and developed an app that makes social services more accessible to people. We talked about this, and also about entrepreneurship, software engineering, product managment and Gboard, Google's latest keyboard. by The Women in Tech Show: A Technical Podcast
20 min listen
Taking Initiative at Microsoft with Katharine Holdsworth: Katharine Holdsworth has been a Program Manager at Microsoft for 13 years and she is currently part of the Windows Insiders team. We talked about her experiences at Microsoft, the Windows Insiders program and about Program Management. Katharine also gave her advice on career growth and getting involved in speaking at technical conferences. We also talked about the "Meet our Leaders" speakers series that she started at Microsoft along with other women, and how this is helping the community at Microsoft. by The Women in Tech Show: A Technical Podcast
20 min listen
Mobile First at Zillow with Rebekah Bastian: Rebekah Bastian talks about the current state of mobile and developing for mobile web vs native apps. Rebekah is a VP at Zillow and has been successfully driving the execution of products. She got an early start on mobile and also saw the potential for building effective experiences in this platform. We also talked about measuring engagement in mobile, her hobbies, volunteering opportunities, and about her blog post titled “Why I’m not a Woman in Tech”. by The Women in Tech Show: A Technical Podcast
20 min listen
Wearables with Asta Roseway: Asta Roseway is Research Designer at Microsoft Research. She designs wearables that are intuitive, engaging, and beautiful. We talked about DuoSkin, a wearable that looks like a beautiful metallic tattoo and its capabilities. We also talked about the intersection between health, wearables, technology and fashion, and where this is headed. by The Women in Tech Show: A Technical Podcast
20 min listen
Unconscious Bias in Hiring with Stephanie Lampkin: Stephanie Lampkin is Founder and CEO of Blendoor. Stephanie was named by MIT Technology Review as one of the 35 innovators under 35 in the category of Entrepreneurs. After graduating from MIT and Stanford, Stephanie applied for an analytics job at a major tech company but was offered a job in sales instead. After this experience, Stephanie created Blendoor on her own at a Hackathon. Blendoor is a job search platform that hides candidate’s names and photos in the initial stages of the process. This is helping tackle bias issues that can occur in the hiring process. We talked about how the idea of Blendoor was formed, and how she built a team and has been growing the user base. by The Women in Tech Show: A Technical Podcast
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Women Who Code with Alaina Percival: Alaina Percival is the CEO of Women Who Code. Women Who Code is a non-profit global organization dedicated to inspiring women to excel in technology careers. Alaina explained how Women Who Code grew from a meetup group to a global organization that has connected over 80,000 women. We also talked about building an organization that focuses on women that already have careers in technology and engineering and why this is important. Alaina also explained how being accepted to Y Combinator in 2016 has helped Women Who Code. by The Women in Tech Show: A Technical Podcast
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Machine Learning in the Medical Field with Evelina Gabasova: Evelina Gabasova is developing machine learning models and mathematical models for cancer research. She is currently a postdoctoral researcher at The University of Cambridge. We talked about how to apply machine learning models in the medical field and the state of AI. Evelina also gave an insight into the types of problems that are being tackled with machine learning and some of the implications on having access to medical data. by The Women in Tech Show: A Technical Podcast
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Grace Hopper Celebration – Part 1: The Grace Hopper Celebration of Women in Computing is the world’s largest gathering of women technologists. It is organized every year by the Anita Borg Institute and this year there were 15,000 attendees. In this episode I talked to three attendees, Sundas Khalid, Chih-yu Chao, and John Kingsly. Sundas is a first time attendee, Chih-yu is a returning attendee, and John is one of the male attendees. by The Women in Tech Show: A Technical Podcast
20 min listen
Finding a Path with Mentors with Marrissa Hellesen: Today’s episode is a bit more on the career development and mentorship side. I had the opportunity to speak with Marrissa Hellesen and we talked about the time when she went from being in a gifted program to taking several jobs through her teenage years while not being enrolled in a high school. As she struggled to get her life back on track for a better future, she emphasized on the importance of mentors in her life. Marrissa has been a volunteer, educator, and mentor and she’s currently a Software Engineer at Microsoft. I hope you like this episode. by The Women in Tech Show: A Technical Podcast
20 min listen
Research in Tech with Jessica Su: Jessica co-authored “The Effect of Recommendations on Network Structure” while at Twitter and is currently a PhD student in Computer Science at Stanford University. We talked about doing research in the industry and academia, the state of recommendation systems and their implications, and also about careers and technical interviews. I hope you like this episode. by The Women in Tech Show: A Technical Podcast
20 min listen
A Year of Code with Jackie Luo: Jackie Luo is a Software Engineer at Nylas and Student at Columbia University. In this episode I talked to Jackie about how she, with little experience and exposure to coding, took on the challenge of writing code frequently, committing to github daily. We talked about the types of projects she worked on and what she learned with each experience, and also about putting school on hold, as she took a leave from Columbia to start a full-time Software Engineering role in the bay area. Jackie is a very driven person, and I learned a lot from talking to her and I hope you will too. by The Women in Tech Show: A Technical Podcast
20 min listen
Hacking for Good with Vidya Srinivasan: Vidya Srinivasan is a classical singer since she was 3 years old and has been translating ideas into action at Microsoft as a Technical Program Manager. She is a tech-for-good hacker and has won several awards hacking including the Microsoft global hackathon for the past two years. We had some interesting conversations about hackathon projects, diversity in tech, program management, career strategy and Grace Hopper. by The Women in Tech Show: A Technical Podcast
20 min listen
Retaining Women in Tech with Rosario Robinson from The Anita Borg Institute: Rosario is a Director at The Anita Borg Institute. Our conversation explored the experiences that led her to get involved in communities that improve the careers of Women in Technology. We also talked about how she works closely with businesses to make sure they have inclusive environments to retain women in tech, and the role of men in helping with this effort. Rosario also explained the benefits of being a part of communities from The Anita Borg Institute as well as volunteering opportunities and The Grace Hopper Conference. by The Women in Tech Show: A Technical Podcast
20 min listen
The Importance of Mentorship with Cynthia Tee: Cynthia Tee is Executive director at Ada Developers Academy. For 20 years, Cynthia worked at Microsoft leading diverse products and during this time she also served as a mentor for many women. We talked about the ways in which she has helped other women grow in their careers and her work at the Ada Developers Academy. The Ada Developers Academy is a tuition-free program in Seattle where women can become Software Developers and get work experience. We also talked about her perspective on staying at a company for 20 years and how she would approach her career if she was starting it in 2016. by The Women in Tech Show: A Technical Podcast
20 min listen
From Intern to Corporate Vice President at Microsoft with Joy Chik: Joy Chik is a Corporate Vice President at Microsoft on Cloud and Enterprise. We talked about her career journey that started as an intern at Microsoft in the 90s and how she has kept a growth mindset throughout those years. Joy also explains what a path to leadership looks like and the challenges involved once you are in a leadership position. by The Women in Tech Show: A Technical Podcast
20 min listen
Microservice Architecture with Michele Titolo: Michele Titolo is a Lead Software Developer at Capital One. Michele has built microservices at Capital One which is a Bank in the United States. We talked about the increasing popularity of microservices, what they are, and the value that they add to an organization. Michele also gave an insight on her experience developing microservices and good practices. We also talked about mobile app development and how it has been evolving. by The Women in Tech Show: A Technical Podcast
20 min listen
Web Animation with Val Head: Web Animation can have personality and character, just like Disney Animation. Val Head, UI Animation Pro, talks about applying Disney Animation principles to web animations. We talked about creating effective and immersive animations by using CSS and javascript. Val also explained what aspects of web animations can lead to poor performance. At the we had an interesting discussion about the future of web animation. by The Women in Tech Show: A Technical Podcast
20 min listen
CTO Insights with Yvette Pasqua: Yvette Pasqua is CTO at Meetup and has been in leadership roles for more than a decade. We talked about the process of growing and evolving the Engineering Organization at Meetup. Yvette explained key strategies to align the company with new technology solutions and how she involves people from different divisions at Meetup. We also talked about the experiences that prepared her to take on the role of CTO and how she stays up to date with technology trends. by The Women in Tech Show: A Technical Podcast
20 min listen
Making a Better World Through Code with Maria Naggaga: Maria Naggaga is on a mission to make a better world through code. She is actively involved in projects to help the community, and this is one of the reasons of why she is in technology. We talked about the diverse projects she has worked on, and also about her work as a Technical Evangelist at Microsoft. Maria enjoys building projects, using ASP.NET, contributing to open source, expressing herself artistically and is currently a Program Manager at Microsoft. by The Women in Tech Show: A Technical Podcast
20 min listen
About Design: Tabitha Yong – Khan Academy Product Designer: Tabitha Yong is a Senior Product Designer at Khan Academy. Tabitha studied graphic design at the Rhode Island School of Design, and we talked about what graphic design is, and how it is affecting technology. Tabitha also gave an insight on how products are developed at Apple and Khan Academy, the technologies she uses, and her workflow as a designer. I really enjoyed this conversation and hope that you will too. by The Women in Tech Show: A Technical Podcast
20 min listen
Halo: Storytelling in Video Games with Kiki Wolfkill: Kiki Wolfkill is Studio Head at Halo Transmedia in 343 industries. Kiki loves storytelling since she was young and we had an interesting conversation on the process of developing a story line for Halo, one of the most successful video games of all time. Kiki also explained how the Halo Universe has expanded to other platforms such as novels, comic books, toys and the challenges of maintaining a consistent story and deciding what to explore in each platform. We also talked about the involvement of fans in Halo and how that affects the video gaming industry. Video games have become more sophisticated and the reasons why Halo is so popular is because of its rich story line, so it was very interesting to learn how this is tied with the other areas involved in video game development. by The Women in Tech Show: A Technical Podcast
20 min listen
Becoming a Better Programmer with Sonali Sridhar: Sonali Sridhar is Co-Founder of The Recurse Center, a free three month educational retreat for new and experienced programmers. Sonali talks about building a successful learning organization for programmers and how to establish and maintain a diverse environment through a set of lightweight social rules. She also explained what people work on while they are at The Recurse Center and strategies to become a better programmer. The Recurse Center is a very unique experience because it is not a boot camp and there is no curriculum, programmers build their own path to learning. by The Women in Tech Show: A Technical Podcast
20 min listen
Think Fast: Web Performance and UX with Tammy Everts: Tammy Everts is Director of Research and Content at Soasta. Tammy has over 20 years of experience researching the relation between Human Behavior, User Experience, Web Performance and Business Metrics. We talked about what the panorama was like 20 years ago and how it has been changing through the decades. Tammy also talked about biological and neurological reasons that can explain how we interact with machines and how this relates to Web Performance. In addition, we explored topics around the use of machine learning to get different insights from performance metrics, areas of opportunities with third party scripts and the future of mobile web. by The Women in Tech Show: A Technical Podcast
20 min listen
Making Art with Code with Emily Xie: Emily Xie is a Software Engineer and Artist-In-Residence at Pioneer Works. Emily is currently making art with code, and this was a fun episode because we talked about seeing coding as a craft compared to as an art. We also explored topics around the creative process involved in coding as well as the art projects she has worked on and what technologies she uses for these. by The Women in Tech Show: A Technical Podcast
20 min listen
Grace Hopper Celebration – Part 2: Two speakers and one volunteer at The Grace Hopper Celebration share their experiences at the Conference. Liz Hill was a speaker at the student opportunity lab, where she spoke about how to interview teams as you are going through the interview process. Bushra was a speaker twice and shared advice on what makes a talk good, and how to improve your talk so that it gets a high interest factor. Sahana was a volunteer on Open Source Day and talked the projects that attendees worked on, and the importance of participating at the hackathon. by The Women in Tech Show: A Technical Podcast
20 min listen
Galvanize: A Tech Community with Tracy Aiken: Tracy Aiken, General Manager at Galvanize explains how Galvanize is helping entrepreneurs, aspiring technologists, as well as people that already work in technology. Galvanize has beautiful locations in the United states that nurture a community that strives to improve. Tracy talked about what people can do once they are at Galvanize and the variety of opportunities that they give their members. Given Tracy’s 20 years of experience in leadership positions, we also talked about leadership and her work in ensuring that the community at Galvanize remains inclusive. by The Women in Tech Show: A Technical Podcast
20 min listen
The Linux Kernel with Shuah Khan: Shuah Khan is Senior Linux Kernel Developer at Samsung. The Linux Kernel is one of the biggest open source projects in the world and it is used by devices that we interact with on a daily basis. Shuah explained what an operating system kernel is and how the Linux Kernel is architected to support different types of devices. Shuah also talked about how quality is ensured, how tests are run, and the process of contributing to an open source project. In a project of this magnitude and with contributors all over the world, it is important to have a consistent and effective process in place. by The Women in Tech Show: A Technical Podcast
20 min listen
Secure Programming with Jean Yang: Security vulnerabilities are an important concern in systems. When we specify that we want certain information hidden for example our phone number or our date of birth, we expect the system to hide the information. However, this doesn’t always happen due to human error in the code because programmers have to write checks and filters across the program. In this episode Jean Yang, Assistant professor at the Computer Science Department in Carnegie Mellon, presents Jeeves, a language that allows programmers to specify security policies more intuitively making it harder to leak information that is meant to be protected. Jean explained how Jeeves was implemented and how it can be used. We also talked about what it takes to bring research concepts from academia to the industry. Jean was also named one of the 35 innovators under 35 by MIT Technology Review. by The Women in Tech Show: A Technical Podcast
20 min listen
Launching a Tech Company with Andrea Goulet: Andrea Goulet is the CEO and Co-founder at Corgibytes. When Andrea was 24 years old, she started a consultancy where she worked with some of the world’s largest brands. We talked about how she leveraged that experience to lead Corgibytes, a company focused on continuously improving codebases through software remodeling. Andrea also explained the process of working with legacy code, and the community she built around it called Legacy Code Rocks. We also explored topics on building inclusive environments in tech and her personal experiences in the field. I really enjoyed this episode because Andrea shares the path to starting Corgibytes as well as the early exposure she had to the world of computers when she was a kid. Show Notes: Legacy Code Rocks! Code: Debugging the Gender Gap Purple Cow by Seth Godin by The Women in Tech Show: A Technical Podcast
20 min listen

More Episodes from The Women in Tech Show: A Technical Podcast

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Microsoft Build: Responsible AI (Sarah Bird): Sarah Bird, Engineering Lead at Microsoft talked about what responsible AI is and its main components and best practices. Sarah also explained what generative AI is and example metrics to evaluate systems that use it. At the end we talked about existing tools that can assist in developing AI systems. by The Women in Tech Show: A Technical Podcast
20 min listen
Microsoft Build: Application Security with Redis Cache (Shruti Pathak): Shruti Pathak, Senior Product Manager at Microsoft, talked about optimizing web applications by using Redis cache and things to consider to make it secure. Shruti also explained what in-memory databases are and how they improve performance. At the end we also talked about the program manager and her experience transitioning from a software development role. by The Women in Tech Show: A Technical Podcast
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Microsoft Build: Security in DevOps (Laura Jiang): Kathleen has been writing software in .NET and other Microsoft technologies for over 20 years. We talked about how systems have evolved and how the process of developing software has improved. Kathleen also talked about different programming languages such as C#, F# and Visual Basic. by The Women in Tech Show: A Technical Podcast
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Microsoft Build: Software Development and .NET (Kathleen Dollard): Kathleen has been writing software in .NET and other Microsoft technologies for over 20 years. We talked about how systems have evolved and how the process of developing software has improved. Kathleen also talked about different programming languages such as C#, F# and Visual Basic. by The Women in Tech Show: A Technical Podcast
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Microsoft Build: Security and Product Management (Mia Reyes): Mia Reyes, Director of Foundational Security at Microsoft started working in tech after several years of experience in foreign policy. We talked about how her past experience relates to her role in security product management. Mia also gave a general overview on what built in security is and examples of common vulnerabilities. Mia also talked about challenges she’s faced throughout her career and how she’s tackled them. by The Women in Tech Show: A Technical Podcast
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Program Manager (Jhansi Reddy): There are different roles related to the execution of a project. Some examples are: program manager, project manager, and product manager. Jhansi Reddy, principal technical program manager at microsoft, explained the differences between these roles. We also talked about how to transition from a developer role into a program manager role. Other topics that were covered are: conflict resolution and building trust with customers. by The Women in Tech Show: A Technical Podcast
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Customer-Driven Engineering (Lara Rubbelke): As technology evolves, more organizations across different industries are looking to adopt new technologies. Lara Rubbelke, Partner Engineering Manager at Microsoft, talked about how engineers at Microsoft collaborate with other organizations to build technical solutions. Lara explained that through customer engineering engagements, they are able to contribute to real world scenarios and help improve products. We also talked about her trajectory to a leadership role and career advice. by The Women in Tech Show: A Technical Podcast
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WordPress and Open Source (Helen Hou Sandí): Open source software is behind a lot of systems we interact with. One example is Wordpress, a system that powers over 30% of the internet. In this episode Helen Hou-Sandi, explained what Wordpress is and how it’s used to create websites. We also talked about the characteristics of open source projects and best practices. Helen Hou-Sandí is Lead Developer at Wordpress and Director of Open Source Initiatives at 10up. by The Women in Tech Show: A Technical Podcast
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Storytelling in Tech (Miri Rodriguez): Marketing and storytelling are important components of product development because they allow companies to reach their audience and share their message. Miri Rodriguez, Head of Global Intern Programs at Microsoft, explained what storytelling is and its role in brand development. Miri is the author of the book “Brand storytelling: put your customers at the heart of your brand story”. by The Women in Tech Show: A Technical Podcast
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Technology in Education (Mickey Revenaugh): Technology changes the way we learn and engage with content. Throughout her career, Mickey Revenaugh has worked on bringing technological advancements to education. We talked about her experience in the 80s when computers were just starting to appear in classrooms. Mickey also talked about bringing the internet to schools in the 90s and how educational content has evolved. At the end we talked about how big data and artificial intelligence are used in education. Mickey is currently Vice President of Business Development in Global Online Learning at Pearson. by The Women in Tech Show: A Technical Podcast
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Leadership and Software Development (Shobana Krishnamoorthy): There are many paths to a career in technology. Shobana Krishnamoorthy, Senior Software Developer Lead at Microsoft, talked about her time growing up and learning to code with limited access to a computer. We also talked about her work and trajectory as a Software Developer Lead. At the end, we covered topics around the Grace Hopper Celebration, and open source mentorship. by The Women in Tech Show: A Technical Podcast
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