This week on the podcast I am joined by Lisa Haggis. Lisa helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create. In this episode, Lisa shares how she got into brand strategy, what she's learned from her own rebranding experience, how to create a brand that you're students can't ignore, the Substantial Branding Method and how to use it, and more! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. In this episode: The importance of branding from the perspective of small business owners Lisa’s personal methodology on branding and its three core components Asking yourself the right questions when branding or advertising Getting your brand started on a lower budget Setting yourself apart from other brands and businesses Understanding where your values lie with your community Lisa’s top business lessons learned through her journey Guest links: Website: https://realizeyourbrand.com/ Facebook: https://www.facebook.com/realizeyourbrand Instagram: https://www.instagram.com/realizeyourbrand/