This week on the podcast I am joined by Tyler McCune. Tyler is an email copywriter, and he works a lot in the yoga, wellness and meditation space. Over 5 years ago, Tyler discovered meditation on a 1-month meditation retreat in Taiwan and now he's an email copywriter who has consulted with both brick & mortar and online clients, including yoga teachers and corporate mindfulness trainers. He is also the author of "Email Emperor" where he teaches his simple email system. On this episode, Tyler shares his method for communicating with an audience, including how he tells stories, ways that he connects with his readers, how he makes asks and pitches products and services, and tips for yoga teachers and how they can apply this to their businesses. More and more, social media isn't really truly reaching people and being in someone's email inbox is so much more powerful for really talking with your target audience. --- This week's episode is brought to you by OfferingTree and FavYogis OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Find FavYogis on your app store and use code MBOM.