On this episode of Tech Talks Daily, we're serving up an exciting conversation with Ari Melamud, CEO of Incredo Sugar, an innovative food tech company that's on a sweet mission to revolutionize sugar consumption. In what seems to be a paradox, Ari explains how his company is reducing the amount of sugar in our food, using sugar itself! Dive into the science and strategy behind Incredo Sugar, a patented sugar reduction solution that is not just combating health issues linked with high sugar consumption, but also contributing to sustainability. Listen as Ari takes us through the meticulous development journey of Incredo Sugar, detailing how it's able to deliver the same sweetness using up to 50% less sugar. He touches upon the challenges they faced and how they successfully worked with food manufacturers to incorporate this groundbreaking sugar into their products. In a lighter vein, Ari shares his love for Simon and Garfunkel's "Sound of Silence", his go-to karaoke song, and how his career path, spanning from Kimberly-Clark to Sharon Laboratories, has led him to lead a sugar revolution with Incredo Sugar. This episode promises an informative deep-dive into food tech, filled with insights into how simple ingredients like sugar can be innovatively tweaked to promote healthier eating habits. Whether you're a food tech enthusiast or someone keen on understanding the future of food, join us as we unravel the sweet science behind Incredo Sugar with Ari Melamud.