54 min listen
Happiness and Relevance Packed Into Every Bite
Happiness and Relevance Packed Into Every Bite
ratings:
Length:
19 minutes
Released:
Jun 23, 2023
Format:
Podcast episode
Description
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior director Sabrina Sierant. Celebrating its 60th year around the sun, the group discusses the grandiose birthday party the iconic cookie brand is throwing (hint: it involves a yacht), balancing the fine line between nostalgic messaging and outdated messaging and how the brand connects with Gen Z through innovative media plans and brand partnerships. Hosted on Acast. See acast.com/privacy for more information.
Released:
Jun 23, 2023
Format:
Podcast episode
Titles in the series (100)
21 - Tons of TV News | Brands vs. Trump | Oscars: Adweek's television reporter is back from 14 long days at the industry's annual winter showcase, and he has lots of news on your favorite (and soon-to-be favorite) shows. Plus our panel talks Oscar nominations, brand backlash against Trump, a... by Yeah, That's Probably an Ad