When Dave Liniger founded RE/MAX in the early 1970s, the statistics of women attending college and seeking professional jobs outside the home were just beginning to increase. The real estate industry was traditionally an “old boys club” run by older men who were resistant to change. Women were not easily welcomed into sales and had to fight for opportunities to prove themselves equal to their male counterparts. RE/MAX was an early pioneer for providing equal employment opportunities for women, largely impacted by the leadership skills of Dave’s wife, Gail.Today, Dave has been influential in growing the percentage of women at the executive level. He has served on committees that provide education about the benefits of placing women in leadership positions, such as a typically more inclusive and personal leadership style. Transitioning away from the traditional militaristic approach to management increases productivity and retention rates. Placing well-qualified women in leadership roles is imperative to the success of any company, and Dave is hopeful about the changes he’s witnessed over the past several decades. As men and women work together to shatter the glass ceiling, we build a better future with more equity and inclusion in the workforce.Main Topics
Post-WWII changes for women in the workforce (01:10)
The real estate industry’s resistance to change (02:30)
RE/MAX pioneers opportunities for women in sales (04:20)
Women in leadership are essential to success in business (07:40)
How Dave’s wife impacted the development of RE/MAX (09:05)
Actively working towards change at the C-suite level (13:00)
The future is bright for women leaders in many arenas (14:25)
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