Join us as we hear from Jeff Wickersham, an accomplished author, coach, and podcast host, who generously shares his firsthand encounter with the Profit First system. Jeff enthusiastically describes it as a "Game Changer" for his businesses, highlighting a surprising realization that a venture he believed profitable was experiencing financial losses. Additionally, Jeff introduces us to his podcast, the Morning Fire for Entrepreneurs, where he dives into the power of mindset and the transformative potential it holds, even with just ten minutes a day. This episode of Profit First is genuinely uplifting and inspiring.   IN THIS EPISODE: [01:43] Jeff explains how he learned about Profit First and how he implemented this game changer process into his business plans  [03:55] Jeff shares what his finances were like before Profit First and how they improved when he opened the required accounts [06:27] Cutting expenses quarterly and how Jeff raised his prices without losing customers [11:00] Jeff talks about after he closed his gym, he still walked away with knowledge about nutrition and the physical, which assists him as a coach [12:27] What lessons were learned from the pandemic regarding sticking to the fundamentals  [15:07] Jeff discusses personal struggles and how they framed his podcast. He also talks about how to change your life in 10 minutes a day [22:18] Jeff shares the key to happiness through a gratitude journal and how vital a mental attitude is    KEY TAKEAWAYS:  There is only one way to increase your profitability. That is to decrease expenses and increase margin.  To change your life, you need to change your habits. Changing your habits starts at night before you go to bed. Set yourself up for success. Being grateful every week will raise your happiness level by 25% at the end of ten weeks.   GUEST BIOGRAPHY: Jeff Wickersham   Jeff is a sought-after mental toughness and peak performance coach who specializes in helping clients intentionally step into the best version of themselves personally and professionally. Jeff guides his clients to install habits and systems that set them up for success. Jeff's consistency and authenticity are what clients call out most when working with him. Jeff will meet you exactly where you are at. He will support, guide, and cheer you on in your journey working side by side with you. Jeff never puts his clients through what he hasn't already tested on himself. He's a practitioner of what he teaches, and clients get amazing results. Jeff hosts Morning Fire for Entrepreneurs and is the number one bestselling author of Rise Fight, love, Repeat, Ignite Your Morning Fire.   Jeff Wickersham - Linkedin The Morning Fire - Website How To Ignite Your Morning Fire - Audible   RESOURCES: Danielle Mulvey - Website Danielle Mulvey - Linkedin The All In Company - Website Profit First Nation - Website   Mike Michalowicz - Website Mike Michalowicz - Linkedin Mike Michalowicz - Twitter Profit First Professionals - Website Mike Michalowicz - Books