In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Melinda Santiago about personal and professional branding in the entertainment industry. See the video here: https://youtu.be/1Kyruz2dAuw.
Melinda Santiago (https://www.linkedin.com/in/melinda-santiago-a550a25b/) is a serial entrepreneur in the entertainment industry. For over 25 years, Melinda has consulted, managed and branded several celebrity clients to new successes. Integrity and respect are her driving forces in this once male dominated industry. She is the CEO of The Santiago Firm LLC, an entertainment firm and also an umbrella for Santiago Productions LLC, a Film and Television Production company where she is the President and Executive Producer. The newest division created under the Santiago Firm umbrella is SFirm Publishing.
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