For Elizabeth Cyprian the answer is simple: the success of a brand is dependent upon each department correlating while it creates, nurtures and maintains a distinctive identity. Everything ties back to the ethos and origin. For 10+ years she has been putting this statement to the test. What started as a dancefloor chat led to a career in the event management and dance music industry. For six years she held a variety of positions with The BPM Festival including Talent Buyer, Project Manager, Marketing, PR and Ticketing/Box Office logistics. Ever since ending her time with BPM she’s held her current position with Macorma Artist Management as the Brand Manager for EXHALE by Amelie Lens. Elizabeth has overseen the brand sell out festivals & clubs around Europe including Awakenings Festival (Amsterdam), Printworks (London), EXHALE’s own marquee production in Belgium (Antwerp) and their first month-long residency at DC-10 (Ibiza). What started as Amelie’s passion project has quickly turned into a global community spanning more than 52 countries. With rapid growth and dedication, Elizabeth keeps on with the belief of her own origin: personal success is about holding true to the character of the brand or company you work for, but also to yourself.

This episode is brought to you by Body Studio Ibiza: https://www.bodytrainingstudio.be/en/studios/