19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets

If Capitalism Can't Solve It, What Will?: Have you noticed your appetite for big ideas shrink in recent years? We like our solutions served in to-go cups: 15 second TikToks, 280 character tweets, 18 minute TED Talks. But when you bake down an idea to become bite-sized, you’re left with... by Marketing Muckraking

11 min listen

Is America A Scam? CoMuckraking with Jeff Harry: “Life, liberty, and the pursuit of happiness” is a brand slogan, if I’ve ever heard one! Were the founding fathers the original personal brands?! In today's episode, I welcome my first guest on Marketing Muckraking, Jeff Harry. Jeff Harry is an... by Marketing Muckraking

76 min listen

The Age of the Personal Brand: We’ve all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later,... by Marketing Muckraking

15 min listen

FREE SCHOOL and How the Cult of Online Business Made Me Burn It All Down: This is my story of FREE SCHOOL: how I burned out, burned it all down, and why the cult of online business pushed me to a mental breakdown. You want to know the true story — my story — of what really happened with FREE SCHOOL? And where I am a... by Marketing Muckraking

45 min listen

What's a Muckraker? And Why Does Marketing Need More Of Us?: "A lot of you have been asking me..." What's a muckraker, RKA? And why does marketing need more? The Marketing Muckraking podcast is an experiment in bringing my essays and some of my more scandalous lives — examining what brand culture is doing to... by Marketing Muckraking

21 min listen

How to Lose Friends and Alienate People: Betraying Your Audience Is The New "Brand Loyalty": Brand culture, as we know it today, owes its existence to World War I propaganda. What if “brand loyalty” is authoritarianism in StoryBrand clothing? Join your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in a deep... by Marketing Muckraking

26 min listen

"I Hate Marketing" and Other Lies We Tell Ourselves: When entrepreneurs say, “I hate marketing,” we're not telling the whole story. Join me, your host, Rachael Kay Albers, marketing muckraker and brand strategist gone wild, as I explore the "crisis of faith" many entrepreneurs experience when we are... by Marketing Muckraking

16 min listen

Think And Grow Rich? The Truth About Napoleon Hill, America's First Thought Leader In The Age of the Personal Brand: I hear it all the time: "How do I build a business without being sleazy about it?" I spent many years creating content that spoke to this question in my show, , where I tried to help people find "easy" swaps for the unethical practices that had become... by Marketing Muckraking

47 min listen

Why Are There No Negative B-School Reviews? DCA? StoryBrand?: Why aren't there any negative reviews of B-School? What about Digital Course Academy? Or StoryBrand? (Or fill in the name of the celebrity online business course here: ______.) Is it because B-School and programs like it are SO GOOD that NOT A SINGLE... by Marketing Muckraking

99 min listen

America, The Land of the Free? Do You Really Buy That?: Whether you've been in business for 10 years or 10 minutes — and even if you're not — you know that "freedom" is a term used to sell most anything. From online courses to laundry detergent to...the United States of America. There is a history... by Marketing Muckraking

18 min listen

The 4 People Who Will Change The World (Which One Are You?): This episode of Marketing Muckraking is not our usual fare of shit talking, but a dip into what it looks like to make shit happen in a world that needs change. Most people have a clear picture of what change looks like to them: For some, it's fixing... by Marketing Muckraking

14 min listen

What You Need To Know About The Cult of Online Marketing: Rachel Hollis, Marie Forleo, Tony Robbins, and Russell Brunson: This podcast episode began in Listen to the full episode for more on what FREE SCHOOL was exactly and why it culminated in this essay and video. I’ve thought a lot about whether I should include this in the podcast... This was... by Marketing Muckraking

50 min listen

How To Be An Overnight Success (No, Really!): I watched Undercover Billionaire with Grant Cardone so you don't have to. I was forced into it by Cardone's relentless Instagram ads from his $63 million dollar private jet about how he made 7 figures in 90 days. What was he selling on the show?... by Marketing Muckraking

13 min listen

7-Figure Launch Secrets and the Truth About "Scaling" Your Business: The online business world is obsessed with 7-figure launch numbers and "scaling" your business model or, as they would have us believe, we're "leaving money on the table." Small business owners mistakenly believe that once they've polished and... by Marketing Muckraking

20 min listen

The Not-So-Subtle Art of Caring What Other People Think: There are 4,230,000,000 Google results for "caring about what other people think." Caring about how to stop caring about what other people think is a timeless (and highly marketable) problem to have — one that hearkens back to the Greek and... by Marketing Muckraking

13 min listen

Think And Grow Rich DEBUNKED Part 2: Napoleon Hill, Greatest Self-Help Scammer of All Time?!: Many famous “thought leaders” cite Napoleon Hill’s Think And Grow Rich as the foundation of their philosophy of success. Donald Trump loves it. So does Shark Tank mogul, Daymond John. And Tiny Tony, or as you may know him, Tony Robbins. But some... by Marketing Muckraking

52 min listen

America is a Brand...But Does It Deliver on its Promise?: America is a brand. And if you are an American, you are an affiliate or brand ambassador. Theoretically, we’re paid in “freedom” and the benefits of living in this country. But are we being paid in full? As both consumers and... by Marketing Muckraking

81 min listen

Is The Coaching Bubble Bursting? And Who Are the "GOOD" Coaches?!: Lots of famous folks are closing shop and "retiring" from coaching and online business. Some people are asking: "Is the coaching bubble bursting?" I don't think so. Grifts and pyramid schemes and “coaches” by different names are part of the... by Marketing Muckraking

38 min listen

Can We Fix Capitalism? CoMuckraking with Jeff Harry: Jeff Harry is back! Earlier this year, Jeff and I asked the question: Today, the question is, "Can we fix capitalism?" Yvon Chouinard, self-styled "reluctant billionaire" and Patagonia founder recently made headlines for giving up ownership of... by Marketing Muckraking

77 min listen

Marketing Masculinity: How Guns Are Marketed, Glamorized, and Normalized: Just like tobacco companies targeted kids to create a market of “replacement smokers,” so do gun manufacturers. Boys as young as 6 are targeted with ads conflating guns with masculinity, so that by the time they turn 18, the seed has been... by Marketing Muckraking

50 min listen

Thomas Edison to Tony Robbins: The Online Business Family Tree - Part 1: If you've ever wondered how the Online Business Industrial Complex was built, this is the 4-part series for you. I'm joined by Lisa Robbin Young as we trace back how we arrived at this moment in internet marketing and online business, and who are the... by Marketing Muckraking

52 min listen

The Age of Personal Unbranding: Welcome to Season 2 of Marketing Muckraking! I started Season 1 with — and because I love a good callback, I’m continuing this conversation as we kick off Season 2. In my very first episode I traced back the origins of the term... by Marketing Muckraking

10 min listen

Fix It From Within? Or Burn It All Down? Where Do We Go From Here? The Online Business Family Tree - Part 4: Welcome to Part 4, the final installment of the Online Business Family Tree series, where we traced back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. We also highlighted the... by Marketing Muckraking

29 min listen

19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets: Content warning: this episode touches on sensitive topics that include sexual assault, child abuse, and religious trauma. Shiny Happy People: Duggar Family Secrets released on Amazon Prime on June 2. In this episode, I review the docuseries... by Marketing Muckraking

31 min listen

Should Brands Be "Political"?: In this installment of Marketing Muckraking, we explore the question...should brands be "political"? And what does it mean to be "political" in the context of global capitalism? Are we turning to corporations because we've lost our faith in... by Marketing Muckraking

31 min listen

ClickFunnels to Hell, Fake It 'Til You Make It, and Moneyball: The Online Business Family Tree - Part 3: Welcome to Part 3 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re... by Marketing Muckraking

65 min listen

The History of Marketing, Propaganda, and Politics From WWI to Trump: I believe that marketers and the people who consume marketing (that's everybody) need to know the history of the advertising industry and how we went from “Mad Men to Math Men” to quote Alexander Nix, former CEO of Cambridge Analytica.... by Marketing Muckraking

43 min listen

6 Figure Masterminds, Marie Forleo, and The Syndicate: The Online Business Family Tree - Part 2: Welcome to Part 2 of this four-part series on The Online Business Family Tree, where we trace back how we arrived at this moment in internet marketing and online business and who are the key leaders who brought us here. In this installment, we’re... by Marketing Muckraking

72 min listen

Cancel Culture and Personal Brands In PR Crisis with Molly McPherson: In today’s episode I am joined by the indestructible Molly McPherson, who you may know as the TikTok “PR Lady,” as her followers have affectionally dubbed her. I just know her as my first stop when a brand or celebrity is in the news for reasons... by Marketing Muckraking

65 min listen

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19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets

19 Brands & Counting: Review of Shiny Happy People - Duggar Family Secrets

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