There are 4,230,000,000 Google results for "caring about what other people think."  Caring about how to stop caring about what other people think is a timeless (and highly marketable) problem to have — one that hearkens back to the Greek and Roman times, when Stoics like Epictetus first spoke about detachment as a virtue.  Modern Stoics like Ryan Holiday or Tony Robbins have re-popularized these ancient concepts. They sell books and $5K weekends to teach you the secrets of how to care deeply about not caring deeply.  But is "How do I stop caring about what other people think?" possibly the wrong question?  Is it even possible in the age of the personal brand?  After all, a brand is literally what people think.  And opting not to care makes it challenging to make a living.  Or to make change...seeing as systems are built and reinforced by people who make choices based on what they think.  Can you imagine a movement — or a world — full of people who don't care what anyone else is thinking? Are we already living in it?  Mentioned in this episode:  "Why I'm Not a Stoic" by Mark Manson  Episode 1. The Age of the Personal Brand