On today's podcast, we are joined by Lacey Gebo, an accomplished salon owner and stylist who has successfully built her business from scratch! Lacey started recording training videos inside her salon in 2020 during the lockdown, focusing on teaching other stylists how to bring on and train assistants. Recognizing the potential, she launched her platform, LG Education, in 2021, offering a specialized online assistant course. Lacey's unique niche offer quickly gained traction, attracting salon owners who were eager to improve their assistant programs. As Lacey's business grew, she recognized the need to level up her marketing strategies. Lacey and I discuss the power of consistency, showing up, and executing ideas quickly. Lacey's willingness to adapt and learn from her mistakes has been instrumental in her journey to building a thriving six-figure business. She emphasizes the need for continuous growth, recognizing the value of having a coach and mentor to hold her accountable and guide her along the way. Listen in to hear our inspiring and insightful conversation that sheds light on Lacey’s remarkable journey from a salon owner to successful educator, offering valuable lessons and strategies for entrepreneurs in any industry.  _______________________   Ways I can support: [Free] Receive a weekly behind-the-scenes look at what is getting our clients' insane results: https://www.notforlazymarketers.com/newsletter  Marketing on a budget? Check out my newest offer, Essential!  http://hirshmarketing.com/essential