For a customer to have a seamless experience while dealing with grief and trauma requires exceptional service and unbelievable logistics infrastructure. They need care. For the three founders at Titan Casket, Scott Ginsberg, Joshua Siegel, and Liz Siegel, this is core to their story as a brand. Listen now to this episode of Archetypes!Direct to Exhumer{00:01:38} The Caregiver continually supports others, making sacrifices on their behalf. They are honorable, selfless, and loyal. The Caregiver offers unconditional love and has a strong sense of responsibility for others to protect and provide a safe place where others can feel nurtured and cared for.{00:05:36} “You may have seen us talk about being the Warby Parker of Caskets and that's not because we're direct to consumer. It's because what Warby saw was there was one manufacturer that controlled all the supply and they also owned the channels of distribution. And so they thought there was a better way of working outside of that. And it's the same thing in caskets.” - Josh{00:09:56} “These are families right in the middle of it. They want to talk about their loved one. And so we hire very carefully, and the team we put in place has no limitations around how long they can spend with clients.” - Josh{00:10:53} “We have a business. We make money, but at the same time, too, the client is saving 50% or more of what they would ordinarily spend at a funeral home. And we get to help every day.” - ScottAssociated Links: Learn more about Titan CasketCheck out other Future Commerce podcastsSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!