I see way too many people discounting their products in an effort to close the deal. The irony is that when you set the bar too low, you actually lose out on customers. In this episode, I break down why strategic fundraising is proof that you need to charge people appropriately for your product or service. We all need to have skin in the game to follow through and create an emotional attachment with a brand, so where can you create that opportunity with your offer?    IN THIS EPISODE, WE TALK ABOUT: An update about the strategic fundraising round with frello  The reason why we're bringing a lot of influencers and celebrities in as investors The benchmark I like to use for pricing products  Why discounting something too much actually makes it valueless    RESOURCES Interested in being an investor in frello? Check out frelloapp.com/invest    CONNECT WITH CHRIS Follow me: @chriswharder Visit my website: chrisharder.me  Learn more about frello, my peer-to-peer lending app: frelloapp.com  Follow frello: @frello_app