In this week's episode of the Business of Data podcast, host Catherine King talks with Avinash Tripathi, Vice President of Analytics - Marketing Analytics and Marketing Sciences, University of Phoenix. Together they walk through the challenges and benefits of approaching analytics as a profit and revenue-generating opportunity, rather than a cost center.
In the discussion this week:

Making analytics simple
Practical tips on approaching business problems with analytical solutions
Accessibility
Profit generation as a mindset