Shaun Clark is the co-founder and CEO of HighLevel, a company that offers an all-in-one sales and marketing platform for agencies and marketers. HighLevel gives the tools, support and resources marketing agencies need to succeed all in one place. Today, he joins the podcast to talk about how marketing agencies can reduce churn rate by becoming an all-in-one solution. And, how the future for agencies will be to tack on software to the services they already offer. 3 Golden Nuggets Tack on software to what you’re already doing. If you’re an agency working with small businesses, no matter how great of a job you do, your clients will often have a problem with the price point. Working in this space, Shaun has found that there’s a massive opportunity for agencies to tack on software to they’re already doing. That way, you can add to your revenue and also reduce your churn rate. Because what if they decide to fire you? Now they have to find someone that can implement what they need using your software. So it’s incredibly sticky. Offer an all-in-one solution. Think about it. Your clients are looking for you to solve a problem and make their lives easier. Not to learn how to use their tools. As an expert, you can come in and say, I can solve your problem, and these are the tools that I use for that. What if you could say that you can offer all the services your clients need in one spot? No need to go outside your agency. The future for agencies. Our guest believes that agencies are the ones who should be offering this technology because the agency can not only provide the expertise they need on that software, but they also can provide all those other services that client truly needs. So now you can have a price point for the services and a price point for the software. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Tack on Software to Your Solutions and Reduce Churn Rate Jason: [00:00:00] What's up agency owners? Jason Swenk here. I have another amazing guest today, where we're going to talk about how can you add more revenue to your agency as well as improve the churn rate of your clients? Because, look, if we lose clients, you know, it's going to be harder to scale your agency. But it’s going to be a lot of fun episode. Let's go ahead and get into it. Hey, Sean, welcome to the show. Shaun: [00:00:34] Hey, thanks for having me, Jason. It's great to be here. Jason: [00:00:36] Yeah, I'm excited to have you on. So tell us who you are and what you do? Shaun: [00:00:40] Yeah, absolutely. So I'm Shaun, I'm a co-founder and CEO of a company called HighLevel. Um, so we work with over 10,000 marketing agencies and we have a software platform that's sort of a combination of marketing automation, CRM, uh, calendaring. Pretty much every, uh, sort of, if you're stitching together six or seven different apps for your agency, we kind of bring them all together into one platform. So that's, that's kind of what we do. Jason: [00:01:03] Nice. Awesome. Well, let's go ahead and jump into it. Let's talk about how can agencies and implove…? Implove? Did I make up a new word? I think I made up a new word. How can… It's been a long day. How can they improve their churn rate? Shaun: [00:01:21] Yeah. So, um, I think that we've, you know, working with so many agencies now, what we've discovered is churn is often a function of, uh, of, of price point. You know, if you're working with a lot of small businesses and you're trying to run on a retainer model, for example, and you're charging thousands of dollars, every month. What we find is no matter how great of a job you do, oftentimes the client just can't get over this perceptional problem of, hey, wait a second, two or $3,000 a month is a lot of money to us. And so what we did at HighLevel is that we looked at all of the different companies that are out there serving the same space. And we looked at it from a software angle, cause that’s the kind of people we are. What we realized is there's th