Nick Norris is a former United States Navy SEAL, now the CEO and co-founder of Protekt Products. He is a graduate of both the United States Naval Academy and Basic Underwater Demolition / SEAL (BUD/S) Class 247. Upon completion of SEAL training in 2004, Nick assumed progressively higher positions of leadership within Naval Special Warfare. Nick is sharing how his leadership training in the SEALs can help entrepreneurs excel in business. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 3 Golden Nuggets We are only limited by our minds. Most of what stands in our way is head trash and it just takes a shift in mindset in order to push yourself and succeed. Have humility and be humble enough to know you're not the expert in all things. This gives you the insight necessary to put the right people in the right seats and trust them to do their job effectively in order to grow your business. Preparedness is the key to conquering stress. Training scenarios and mission planning are at the core of what Navy SEALs do so they aren't caught off-guard by any situation thrown at them. Entrepreneurs should tackle business the same way in order to be successful. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Show Transcripts Jason: [00:00:00] On this episode, I talk with him former Navy SEAL, Nick, who goes through how they would make decisions, how they apply that to the civilian world, how you can be a better leader and get out of stressful situations. It's a really amazing episode. I'm so honored to have Nick on the show and you guys are going to really love it. Hey Nick, welcome to the show. NIck: [00:00:29] Well, thank you for having me, Jason. Jason: [00:00:31] Yeah, I'm excited to have you on, so tell us who you are and what do you do? NIck: [00:00:35] Oh, my name is Nick Norris, I guess I would be known as a former SEAL by a lot of people, right? That's why I've connected with people, but I currently am an entrepreneur. Uh, I have a company called Protekt Products and, and we are in the wellness space, producing supplements and sun care products. And our supplements are geared toward improving people's hydration and helping them sleep better. Jason: [00:01:04] Awesome. Fantastic. Well, first off, thanks for your service, especially for all the people that I've ever served. So thank you very much, but what made you decide to be a Navy SEAL? NIck: [00:01:15] Uh, so I wanted to do something difficult, you know, when people ask me that question and I've thought a little bit about it now because the question comes up often, I always was looking for something that was personally challenging. I wasn't the most naturally talented person athletically growing up, I had to really work hard and I wanted to find something that I could apply myself to that required a tremendous amount of personal discipline and that commitment and personal discipline would be. The thing that would drive success, not necessarily innate athletic ability or just innate talent. So I gravitated towards the SEAL teams because it was really difficult. I knew I could apply myself diligently in a disciplined way and get results. And that happened, I kind of fixated on it early in life or right around seventh grade. When a friend of mine had told me about the community and how difficult it was to enter that community specifically. Did someone tell you if you can never do it, is that what pushed you to do it? So my, the initial friend, a guy named Mike Hurley, who's a police officer in Chicago. He's the one that brought it up to me. He was a big fan of the Marine Corps. He wanted to be in the military and he mentioned the Seal teams and he was always super positive. But the second that I latched onto that