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    How this Canadian founder landed a sweet partnership with Queer Eye’s Tan Frances, with Drizzle Honey’s Aja Horsley (Part 1)

    How this Canadian founder landed a sweet partnership with Queer Eye’s Tan Frances, with Drizzle Honey’s Aja Horsley (Part 1)

    FromFemale Startup Club

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    How this Canadian founder landed a sweet partnership with Queer Eye’s Tan Frances, with Drizzle Honey’s Aja Horsley (Part 1)

    FromFemale Startup Club

    ratings:
    Length:
    36 minutes
    Released:
    May 31, 2023
    Format:
    Podcast episode

    Description

    This is Aja Horsley for Female Startup Club

    Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! If you’ve just found us - we are SO grateful and happy to have you here. Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And today you’re going to meet the founder of Drizzle honey, Aja Horsley. Drizzle started 5 years ago when Aja was working as an environmental scientist on an urban beekeeping project. She quickly realized there was a major issue in the honey industry. Not only with a lack of really quality honey, but bees were dying and beekeepers were unable to keep their businesses afloat.

    Aja decided to start Drizzle to address all of these concerns and more. But of course all good stories have a plot twist, and Aja’s was pretty major. We talk through the forced pivot, how she landed a partnership with Queer Eye’s Tan Frances and why it took 5 years to nail down the path to proven playbook.

    Before we jump into today’s episode I want to introduce something called the Girl Code! Which is what I’m dubbing the equivalent to a gentleman’s handshake. And the easiest way to explain a gentleman’s handshake - as we will now reference as the Girl Code; is that it’s like an informal handshake deal, unwritten but backed with integrity. If you’re listening to the show and you’re a fan of what I’m building at Female Startup Club, I’d love for you to take an action for me. Now of course, I won’t know whether you’ve done it or not - that’s the nature of the Girl Code - but it will make a huge difference to me and my team at Female Startup Club. Now an action could be, leaving the podcast a review, or sharing some of our content on Instagram or generally just helping to spread the word to your friends and colleagues. In all honesty, this year has been a bit tricky for us - we’re feeling the pinch of our usual partners and sponsors not having the same budgets they did these past few years and it means that as a small bootstrapped business, for our community to help take tiny actions that all add up In the future - is a big support. So I guess what I’m really asking is for you to be my hype girl, because I really need it at the moment. I want to keep bringing Female Startup Club to life - keep bringing you these episodes and to do that, I need hype girls that understand the Girl Code.

    Alrighty! Let’s get into today’s episode, this is Aja for Female Startup Club.

    LINKS WE MENTION:
    Drizzle Honey's Instagram
    Aja's LinkedIn
    Join thousands of small business owners who are reading our newsletter every Monday at: www.femalestartupclub.com
    Join our tool and private community for small business owners, Majic [formerly known as Hype Club]
    Female Startup Club's Instagram
    Doone's Instagram
    Doone's TikTok
    Say hello to Doone: hello@femalestartupclub.com
    Released:
    May 31, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Want access to the best knowledge, tips, tactics, and strategies from the world's most exciting (and successful) entrepreneurs - who happen to be women? Read on... We started the Female Startup Club podcast to bring you insights and learnings from the world’s most successful female founders, entrepreneurs, and women in business. This is a space for women-in-progress to learn through insightful episodes, be inspired, and take action to get what you want out of your startup.We’re on a mission to help women build impactful eCommerce and direct-to-consumer businesses through inspirational and practical content. More than a podcast, Female Startup Club is an educational platform that provides insightful podcasts and technical business courses. The startup series has grown into one of the top 0.5% of podcasts listened to globally and became a top 10 podcast for Entrepreneurship in the US that impacts thousands of small business owners every day. Inspiration for the podcast came from reading Tools of Titans by Tim Ferriss and loving the way men share so directly, that no BS approach. We wanted to hear that same business perspective from women. No fluff. (Btw, the book is awesome but it lacks the female perspective). Enter Female Startup Club. What started as quick video interviews with women chatting about their CPG and DTC businesses on social media turned into a thriving startup podcast. Now just over a year in we’ve done 330+ episodes with some of the world’s most exciting female entrepreneurs who share their direct insights, learnings, eCommerce tactics, and strategies in business to help other founders who are trying to figure startup life out and navigate the entrepreneurial path. We’re totally bias, but it’s really cool. Even though it’s an interview-style show, it’s really just two women having a girlfriend-to-girlfriend chat about how she’s built her business. It’s like meeting an interesting founder at a party, being genuinely curious about what they’re doing, and excited to understand the why and how of their entrepreneurial journey. We like to think of Female Startup Club as your Hype Girl. We show that it’s possible and give you the motivation, tools, and resources you need to keep going in business.Today, we have the luxury of talking to some of the most inspiring women in the female entrepreneurial space three times a week through the Female Startup Club podcast. From Blueland’s Sarah Paiji Yoo-, to Rowena Bird from LUSH Cosmetics and further big names such as Gretta van Riel, Sandy Lin, Mimi Ikonn, and Nadya Okamoto. When you zoom out to the big picture, there are clear patterns among the startup growth paths and tactics of these various women, despite coming from vastly different stories and businesses. All these founder conversations have led to a wealth of knowledge when it comes to the realities of starting an eCommerce business in today’s climate. We’ve been told over and over again by these women that they’re happy to share their startup journeys so deeply because they wish there had been a platform like this when they were starting out. If we can show other women-in-progress that anyone can do it,- and that we all start from the same place (an idea!), we can empower women to dream big and think bigger.But above all, at Female Startup Club we truly believe the opportunities arising from knowledge sharing in the female entrepreneurial community to be limitless. Something we strive to do every day is to create a network of powerful women who want to learn and share, to collect learnings, insights, and strategies, and create useful-, valuable content relevant to the DTC, CPG, eCommerce space. ⁣Hold each other up, share our ideas with our community, and expand your businesses and minds. For this, we are extremely proud to be official supporters of the Malala Fund, donating a portion of our sales to the non-profit working for a world where every girl can learn and lead. Learn more at: Femalestartupclub.com