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Underpriced Attention (395)

Underpriced Attention (395)

FromContent Inc with Joe Pulizzi


Underpriced Attention (395)

FromContent Inc with Joe Pulizzi

ratings:
Length:
5 minutes
Released:
May 29, 2023
Format:
Podcast episode

Description

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive the first chapter of my new book for free.
Released:
May 29, 2023
Format:
Podcast episode

Titles in the series (100)

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.