Click Here to Get All Podcast Show Notes!Digital media has revolutionized content marketing. Over the past years, how we interact with brands has changed significantly. Since we're all connected through the digital space, content creation has become integral to our day-to-day lives. But how do you create content? How do you know what's working and what's not?In this episode, Sharran takes you through his content creation engine and how his team creates 50 to 75 pieces of content weekly. Sharran developed a 4-part content creation process and framework that works in the new world to make content creation more enjoyable. So, let’s dive into the world of content creation!“Entertainment is the fastest way to get people to stop. Entertainment is the fastest way to get people to spend time on brand. Entertainment is the fastest way to sneak them into your world.”- Sharran SrivatsaaTimestamps:04:06 How the idea for this episode came about06:28 Discover a new content creation framework06:54 How do you create tactical content?11:16 Why do you need to build a community?18:31 How do you create insightful content?19:43 What is the new call to action?21:38 What is the sole purpose of entertainment?23:14 How do you create some entertainment?26:32 Here's a quick recap of the TICE frameworkResources:- Wealth Without Wall Street Community- The Real Brokerage - Join the 10K Wisdom Private Partner Podcast, now available to you for free- Top Agent Power Pack- ARC Multifamily Real Estate Investing - Sharran's Partnership Program - Grab Sharran’s 4-Week MBA for Free Connect with Sharran:- Facebook - Instagram - Twitter - LinkedIn- YouTube