In this episode of Tech Talks Daily, I venture into the world of Web3 and the metaverse with Isabel Perry, Vice President at WEB3/DEPT®. Isabel spearheads a 300-strong team, crafting the future of the web and aiding renowned brands like H&M, Tomorrowland, SPIN, Eurovision, Sprite, and Dubai World Expo in their adventurous foray into blockchain technology and immersive metaverse experiences. Join us as we explore how Web3 and the metaverse are revolutionizing the marketing industry, disrupting traditional value exchange and compelling brands to adapt and evolve. Isabel provides an enlightening perspective on the transformative potential of these technologies for businesses, including the profound impact on SEO, the growing importance of immersive web experiences, and the intriguing role of NFTs in future marketing strategies. We discuss the phenomenal success of DEPT®, one of the fastest-growing digital agencies worldwide, with a unique 50-50 split between marketing and technology. Discover how DEPT® empowers its clients to navigate and embrace emerging technologies through education, consultancy, and hands-on experience. We discuss the challenges and opportunities of marketing in the metaverse, stressing the importance of ethical considerations and education, the need for brands to adapt to new channels and experiences, and debunk the myth that entry into the space requires massive investment. Isabel also gives us a sneak peek into Web3Dep Labs, a program designed to demystify Web3 fundamentals for clients and employees. Whether you're a marketing enthusiast or a professional looking to understand the future of the web and the metaverse, this episode offers invaluable insights straight from a leader at the forefront of these emerging technologies. Tune in and prepare to be enlightened.