This week Jason is joined by New York City restaurant and nightclub owner, Will Makris!      Will has spent the last two decades thriving in the New York hospitality industry, now owning several restaurants and nightclubs that have turned into some of the city’s hottest spots for celebrities and high profile customers from around the world. His unconventional career route to success has provided inspiration to entrepreneurs everywhere by sharing how to network, take risks, and bet on yourself.    Will gives insight to his best advice for analyzing the people you associate with, the behind the scenes of Zero Bond, how crowds change in the nightlife scene, what goes into a members club, the blueprint he advises from someone interested in getting into the bar, membership, or restaurant space, and what role AI could play in the industry down the line. Will also reveals how the city plays a role in the approach, why the host is the best job to have in a restaurant for networking, his approach to gaining investors, how is love of hospitality keeps him motivated, how quick high quality dining is the way to go these days, and the importance of patience for the consumer. How much does it cost to start something like Zero Bond? How do you market for a membership based club? Who does he get most starstruck by? What is the  hardest job in the restaurant industry? Where do consumers overspend?    Will reveals all that and so much more in another episode you can’t afford to miss!    Be sure to follow the Trading Secrets Podcast on Instagram & join the Facebook   Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.   Sponsors: It’s golf. It’s not golf. It’s Topgolf. Pro-tip, download the app & book ahead of time to Come PlayAround on Half-Price Tuesday, or any other day.   Produced by Dear Media.