How do you keep a historic brand from ending up on the dust-heap of history? Twoheritage fabric houses with storied pasts show how it’s done. Morris and Co, founded in1861 by William Morris, the brilliant British designer and social reformer, and Braquenié, afavorite of Marie Antoinette now celebrating its bicentennial, have managed to remain asrelevant and as sought-after today as when they were founded. Jessica Clayworth, leaddesigner of Morris & Co, and Patrick Frey, head of Pierre Frey which owns Braquenié,discuss how they respect the past while staying relevant, what new directions they canpursue without losing authenticity, and why the product always comes before the brand. Hosted on Acast. See acast.com/privacy for more information.