Get to know our social media savvy guests:Experienced designer Alyssa Kapito launched her design firm using Instagram. Kapito is known for restrained but sumptuous apartments, lofts, and beach houses, where she mixes classic vintage pieces, subdued palettes, and luxurious textures, and her work has been featured in numerous publications including Architectural Digest, Elle Decor, and Vogue. She also has more than 150K followers on Instagram. For the past 23 years, Cara Woodhouse has been creating interiors with bold contemporary furnishings, texture-rich rugs, and colorful accents, bringing a sense of fun and energy to family living. Along with designing, she is also a brand ambassador for various companies and a social media influencer. She has more than 200K followers on Instagram.Skylar Frederick is the social media manager at Chairish, which has about 300K followers on Instagram.In this episode, our guests tackle:How Instagram benefits designers through product lines, clients, and moreThe importance of high-quality visuals on InstagramCreating social media goalsQuality over quantity in postingThe value of cohesive and compelling brandingUsing Pinterest to communicate with clients about styleCrafting authenticity on social mediaIncorporating video into social media practiceAgreed-upon rates for collaborations / partnerships on InstagramAdvice for young designers launching their firms on InstagramAdditional resources:Social Media Tools You Should Be Using via ChairishHow to Create a Social Media Marketing Strategy in 8 Easy Steps via HootsuiteHow to Build Your Social Media Marketing Strategy for 2020 via Sprout SocialConnect with Chairish and our guests on Instagram:Chairish: @chairishcoMichael Boodro: @michaelboodroAlyssa Kapito: @alyssakapitointeriorsCara Woodhouse: @carawoodhouseinteriorsSkylar Frederick: @skylar_allen Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.